Madhur Bhandarkar may be gearing up to a release his next film jail, but he still seems to be in the grip of his last film, Fashion. In a reprisal of sorts of the Fashion them, Bhandarkar was seen walking down the ramp with his jail stars neil nitin mukesha, manoj bajpayee and mugdha Godse, as part of designer Reynu Tando's show at the wills india fashion week which concluded in Delhi recently. Quite interestingly, the theer boys were seen handcuffed to each other. And that's not all. Neil and manoj sported prisoner outfits to up curiosity around their film. Ask Manoj whose idea it was to promote the film on the ramp and he saya, "It was suggested by our director Madhur bhandarkar. I really appreciate the idea. We never expected such applause from the audience. I also thank the designer who got the look spot on." Manoj believes that the right publicity matters a lot in spreading the word about one's product. "In today's world of marketing, the makers are more aware of ways to promote their films. Moreeover, fashion and films go a hand in hand now,"he adds. The cast had also visited the tihar jail in Delhi and Manoj seems to be fascinated by the way the way jail operates. "This jail helps the prisoners become aware of their potentials by engaging them in different activities like making handicrafts, etc. Surprisingly, revenue of almost Rs 2.5 crore is obtained from here. By the time the prisoners are out of the jail, they are totally transformed."
No comments:
Post a Comment